We make and run five Snapchat shows. Between them they reach 754,000 people every 28 days, and on any one show the average viewer comes back three to six times a month.
or see the five shows first →You are buying from the people who make the shows. There is no agency in the middle taking a cut of your budget.
This is every view across all five shows in the last 28 days, split by age. We pulled it from Snapchat's own reporting this morning.
| Age band | Share of all viewing |
|---|---|
| 13–17 | 24.0% |
| 18–20 | 9.8% |
| 21–24 | 13.3% |
| 25–34 | 27.6% |
| 35 and over | 25.4% |
| 18 and over | 76.0% |
These are not one audience sliced five ways. A 94% male golf audience and a 92% female teen audience have nothing in common except us. Pick the one that matches your customer. Tap any show to watch it.
None of it bought. Every figure is from the shows you'd be advertising in.
The biggest of the five. 90% male, and two thirds of it aged 25 and over.
Snapchat distributes on watch time, so a small profile can still carry a big campaign.
They do not watch once and vanish. Your ad sits inside a habit.
Both sit inside content people opened the app to watch. You send us the product and the goal. We do the rest.
One show, one month, a number agreed before you spend anything.
Your product written into the content itself, made by the team that makes the show.
We give you a reach target before you spend anything. If a campaign lands short of it, we keep placing it across the shows at our cost until it gets there. You never pay twice for the same number.
What you sell, who you need in front of, and the budget you're working with. We'll tell you straight whether we're a fit, including when we're not.
We pick the shows, cut the ad or make the content, and agree the run and the reach target with you before anything goes live.
It runs across the audience and you get a clear report on reach, frequency and watch-through when it's done. If it fell short we're still running it.
No. 76% of the viewing across our shows is 18 or over, 53% is over 25, and a quarter is over 35. Only Wonder Women skews genuinely young, and we'll tell you so rather than sell it to you as something it isn't.
Most people who say that ran an ad. Ads on Snapchat get skipped, and the audience you most want is the quickest to skip them. What we sell isn't a slot in a feed, it's a placement inside a show someone opened the app to watch, cut so it looks like the show it sits in. If you've still got the numbers from that campaign, bring them and we'll tell you straight whether we'd do better.
It depends on the show and the reach you want, so we quote per campaign rather than publish a rate card that fits nobody. Tell us your budget and the audience you need and we'll come back with what it buys. If your budget cannot do anything useful we'll say that too.
No, and we would rather you didn't. An ad cut for Instagram lands badly inside a Snapchat show. Send us the product and the message and our editors cut it to match the show it sits in.
We publish to these shows every day, so a straight ad slot can be live within a week of the creative being agreed. A sponsored series takes longer because we are making the content, usually two to three weeks.
You get the reporting from Snapchat's own analytics: unique reach, frequency, watch-through. Not an estimate from us. There's no pixel to install and no conversions API to wire up, because you're not running the campaign, we are. And you have the reach target we agreed up front to measure it against.
Because we own the shows. Nobody sits between you and the people who make the content, which is why we can change a creative in a day and why none of your budget disappears into an agency margin.
We'll come back with the shows that fit, the reach they would give you, and the rates to match.
partnerships@socialvideostudio.com
